Thursday, April 16, 2015

BAURAN PROMOSI



BAURAN PROMOSI  (Kotler and Keller, 2007)


1. PENGIKLANAN (ADVERTISING)
2. PENJUALAN PERSEORANGAN (PERSONAL SELLING)
3. PROMOSI PENJUALAN (SALES PROMOTION)
4. PUBLISITAS (PUBLICITY)
5.PEMASARAN LANGSUNG (DIRECT MARKETING)
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