Yogyakarta, 29 September 2020

Business Model Canvas (BMC ) yang diperkenalkan oleh Alexander Osterwalder dan Yves Pigneur pada tahun 2010 terdiri dari  9 elemen yaitu : 

Table 1 gives a detailed overview of the Business Model Canvas approach including main questions, which further describe each of the nine building blocks.     (didownload dari Urban, M., M. Klemm, K. O. Ploetner, dan M. Hornung. 2018. "Airline categorisation by applying the business model canvas and clustering algorithms". Journal of Air Transport Management, Vol.  71, No., hlm: 175-192)

Who are our Customer ?

Siapa pelanggan kita?

Layout Business Model Canvas

Keterangan gambar : 1= Product, 2 = Customer Interface, 3= Infrastructure Management, and 4= Financial Aspect

Business Model Canvass Osterwalder&Pigneur (2010) terdiri dari 9 blocks: (Brunner, M., dan J. Wolfartsberger. 2020. "Virtual Reality enriched Business Model Canvas Building Blocks for enhancing Customer Retention". Procedia Manufacturing, Vol.  42, No., hlm: 154-157)

9 Building Block dapat dikelompokkan ke dalam  Empat main area yaitu Product, Customer, Infrastructur dan Financial Aspect.